Meta x It’s Your World
When you connect with what you love on Meta, anything in your world is possible. For musician, Coi Leray, that’s bringing together her loves & passions – anime, basketball and hip hop.
To launch Meta’s “It’s Your World” brand campaign, we showed how Coi Leray found inspiration on Facebook & Instagram to launch her newest music video.
We kicked the campaign off with creating a bespoke manga with Tokyo based artist, Acky Bright.
We then dropped a music video of her newest song, Make My Day (featuring David Guetta) directed by FX Goby.
To make things even more fun, we launched a Coi Leray giphy sticker pack to celebrate the launch.
