REFORM Alliance - Technically Illegal*

4.5 Million people are stuck in the probation and parole system. Reform Alliance’s aims to shed light on the unjust system in hopes to change it and Give families, communities, hope, opportunity…Life Back.

Every four minutes, someone on parole or probation is sent to prison for technical violations—things we do every day such as going out past 8pm or crossing state lines. Everyday life shouldn’t be treated like a crime.

To draw attention to how ineffective the parole system is, we created a film and campaign, “Give Life Back”. The campaign shows how these technical violations rob weeks, months, and years from people’s lives.

Nominated for ADCOLOR’s Ad of the Year and was named one of The 25 Best Ads of 2021 by Adweek.

Directed by Malik Hassan Sayeed

Droga5 Team: Tim Gordon, Alyssa Georg, Elena Knox, Stefan Folio, Emily Chang, Michael Kleinman, Sara Muchnick, Olivia Piazza, Isabella Lebovitz, Samar Zaman, Caroline Fahey, Lauren Williams, Sharif El Rabiey, Ashton Atlas, My-Linh Tran, Rik Mistry, Molly Klein, Paulina Liang, Ben Brown.