Pinterest

You just might surprise yourself.

Everything you see on the Internet is dictated by an algorithm. You’re served the things you know and are expected to like. On Pinterest, the unexpected finds you. The more you explore, the more you discover. The more you discover, the deeper you go. And somewhere along way you just might surprise yourself. 

On the streets of Chicago, New York, London and Los Angeles, high-impact OOH provided hyper-niche suggestions of things to discover and then try on Pinterest. From disco eye makeup to indoor hydroculture to the Japanese art of Kintsugi, executions explored the endless things that could become your thing, if you’d just give them a chance.

Droga5 Team: Juliana Cobb, George McQueen, Tom McQueen, Maria Kouninska, Jenny Yoon, Sachin Arora, Caroline Fahey, Alyssa Doleman, Ji You, Elizabeth Federico, Meagan Heaney.