Change the Equation

Essentia Water, 2026

Change the Equation' reframes performance not as perfection, but as the willingness to take risks. This campaign celebrates the anomalies who refuse to accept the expected outcome. Representing the athletes, competitors, creators and performers who understand that success isn’t luck or fate... it’s action. Powered by Essentia's supercharged hydration.

Directed and Photographed by Ryan Chun, Produced by Magna Studios and Oriental Films

Made by Droga5 | George McQueen, Thomas McQueen, Maria Kouninski, Jenny Yoon, William Halstead, Pete Jostand, Forrest Holt, Collin Wolf, Max Friedman, Carmela Acampo

Production Partners | Paul O’reilly, Editor Cartel | Anchor Mak, Editor, Cartel | Terry Simpson, Color | Blacksmith, VFX | Q Department, Sound