Get Dove or Get Foamo

To launch a new dove body wash into a saturated market, we hit on the beauty industry’s pointed obsession with fear of missing out. 

Get Dove or Get Foamo turns the superficial idea of fomo into a playful nudge to reconsider all the care and attention we give to the skin on our face (and not the skin on the rest of our body) by introducing a premium line of body wash with face care quality ingredients.

Photographers: Benjamin Madgwick (Beauty) & Rikky Fernandes (Product).

D5 Team: George McQueen, Tom McQueen, Maria Kouninski, Jenny Yoon, Jasmine Paylor, Christian Zerbal, Erin McCarthy, Ally Churchwell, Dagmar Wong, Chris Santiago.